Little kids will be engaged and will like the comic but slight characters. A smattering of messages (for examples, discouraging cheating and cautioning against a frantic need for compliments and approval) is introduced, and there's nothing really objectionable about the story itself (no villains or scares). Most of the characters and the recipes they follow relate to sweets ("a chili, chocolate, leaning tower of licorice" and "gum gum fruit stuffed with gum gum fruit"). In this story, a group of the Shopkins auditions for membership in the mall's Chef Club. This 44-minute video, which follows several "seasons" of two-minute YouTube webisodes, promotes these very small (one-inch-by-one-inch) toys, most of which give life to everyday grocery items ("Apple Blossom," "Kooky Cookie," "Nina Noodles"). Parents need to know that Shopkins: Chef Club is the first Shopkins DVD release from Moose Toys (Australia), the toy company that created and markets a vast array of brand merchandise, including dolls and play sets, books, web videos, trading cards, and related products directed at very young consumers.
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